FIT Report – Nov

The latest updates and news stories happening in the fitness and wellness industry in the Asia-Pacific region.
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Cure.Fit turns unicorn after Zomato’s USD$50 million investment, with a valuation of $1.5 billion. Cure.Fit (currently present in 21 cities around India) seeks to be operational across 50 cities by FY22 through a franchising model that combines a Cult Centre, a Cult Gym, or both

F45 Training upped its expectations on its new net franchises sold and net studio opening but held steady on its full-year revenue expectations of $132 million and $137 million. It also purchased Vive Active, an Australian Pilates brand.

Evolution Wellness Group’s premium boutique gym brand FIRE FIT will make its debut in Abu Dhabi Q1 of 2022 as a result of a licensing agreement between EW and Messrs. Khoury & Alhonjol. Signature programmes include boxing, strength, HIIT training and personal training.

Fitness tech company Fiit is targeting aggressive global expansion on multiple fronts as it launches on telecoms giant Comcast to reach millions of households across the US, unveils a series of hotel partnerships in the UK and opens its first in-gym experience with 24/7 operator The Gym Group.

The UAE fitness industry is expected to reach over $600 million by 2025, growing at a compound annual growth rate of 10.9%, according to new research released to coincide with the staging of the Dubai Active trade show.

Advanced Human Imaging Announces Closing of US$10.5 Million U.S. Initial Public Offering on the NASDAQ – congrats to Vlado

Fitness Australia has welcomed advice from the Queensland Government that, under its vaccination road map, gyms and other health and fitness facilities are now considered an essential service.

WellteQ Digital Health Inc. has signed a Letter of Intent (LOI) to commercialize sleep technology developed by Monash University, Australia to combat fatigue, insomnia, and burnout in shift worker employees.

Congratulations Tim West and the team for winning the Fitness Award at Business News Australia’s 2021 Young Entrepreneur Awards for 12RND Fitness and UBX Training. Starting from a single location in Brisbane to now over 90 clubs trading across Australia, New Zealand and Singapore.

Now Open in Sydney: Lockeroom, a High-End CBD Fitness Studio That Allows Just 100 Members. Boxing, weightlifting, functional movement, gymnastics, powerlifting and endurance training are among the disciplines offered.

BFT new locations – St Leonards (NSW) who launched on Saturday with 200+ members on day one and Gledswood Hills (NSW). Sydney is back and feeling that BFT Buzz.

SpeedFit, Australia’s largest EMS personal training franchise continues to expand nationally with its first ACT location opening in Kingston on 6th December, bringing the total number of open studios in the chain to 27.

Fitstop is now in Tasmania, their 59th community with Fitstop North Hobart. Opening with a record opening number into a new state with a massive 228 members.

Power Plate New Zealand and Australia partner with Myzone Asia Pacific to bring remote classes to their home users, using the MZ-Switch

The Victorian Institute of Sport (VIS) announced partnership with the Australian Institute of Fitness (AIF) – AIF is the “official training & certification provider in fitness” for VIS, providing VIS athletes with a variety of scholarships for its industry-leading health and fitness courses.

Infinite Cycle – Matt Nissen moved from CMO into the role of Group COO and independent club owner Mel Tempest also joined in a BD role. New products – Infinite Nutrition and IC Bike for all at home riders. Currently has 6 studios operating, with an additional 6 locations sold.

Again Faster Asia Pacific and NPE have announced a new partnership aimed at providing clients of both businesses with exclusive offerings of business-education, coaching and fitness-equipment purchases.

Industry-leading playground and outdoor fitness equipment manufacturer KOMPAN, has secured two Australian Good Design Awards in the 2021 Product Design Sport and Lifestyle category for their outdoor Cross Trainer and Arm Bike.

 

We are pleased to announce that The Ripple Club (formally Aquaspin™) will be launching a new studio at the Fairmont Singapore. Congrats Yannick and Alicia!

Ritual Gym opens fifth outlet in Singapore in Tiong Bahru this month. They have also just signed an extension of their Franchise Area Development Agreement in Spain, which will see growth to 10 outlets over the next three years in Spain, as well as a new deal for 20 clubs in China.

Yoga Movement opened their 7th studio earlier this month. Not done yet! Their 4th studio opening for 2021 will take place on 10 December at Tanjong Pagar, a stunning 3,800 space at Icon Village.

Levitise are going to be adding Singapore’s 2nd Full Spectrum Infrared Sauna to Core Collective’s new outlet at Katong which we’re super excited about. We’ve been having a lot of success helping people detox with our existing one so it’ll be great to reach a larger audience in the East.

Platinum Fitness SG has just announced the expansion of their facilities to a second location to be situated at Tanglin Mall, opening in Jan 2022.

Anytime Fitness nominated and awarded by Entrepreneur as being one of the Fastest Growing Franchises in the world. AF Singapore and Malaysia go digital with the launch of Project Unify, allowing members to register and make their payments online

TSquared Lab to launch a learn and transform program as a coaching and mentoring program for selected trainers for free and at the end of it, TSquared might employ some and also help them get employed by other places. Great initiative by Afshan and team.

REVL Training announced their second international training studio opening in Singapore Jan 2022 in City Hall. Congrats Josh, Ben, Nick and team!

The Fitness Business Asia podcast has relaunched with a sexy new look and brand from Maya Agency and support from sponsors Myzone, ClassPass and Glofox whose support is helping the show in their mission to raise the standards of the fitness in Asia

Sustainable riverside wellness retreat Namia River Sanctuary to open on a private island in Vietnam – A philosophy of traditional Vietnamese herbology, plant-based nutrition and community.

Minor Hotels to unveil in Jan 2022 a therapeutic medi-wellness facility in Thailand in partnership with VLCC, an established India-based beauty and wellness.

Coinciding with the decriminalization of certain elements of the cannabis plant and as Thailand prepares to reopen its borders to international guests, Anantara Spa has launched a suite of cannabis infused spa treatments.

Pakistani female fitness startup AimFit raises $1 million seed.

Post-pandemic, Fitness Factory in Taiwan continuously opened up 7 brand new locations and generated revenue of about USD$71Million from January to October. They also officially launched their call center and online member services.

OliveX (BVI), a leader in gamified fitness metaverses and developer of viral fitness apps and tech, raised $1.7M in strategic funding for an upcoming mobile app release.

OliveX have also introduced the world’s first cycle-for-reward blockchain cycling game after acquisition of SOL Cycling, an open-world cycling game and incorporating it into their $DOSE metaverse.

Protea Japan, distributors of Power Plate in Japan, launched the Work Active® Programme – an innovative workplace wellness solution for workforce wellness and employee engagement.

Catic Wellness Group (CW Group) in China created the first fitness “Pop up Club” cabin in Shenzhen called “Fast Fit” – including features like booking, guidance, fitness data and physical movement indicators all via mobile.

Spartan HK organized their signature Spartan Sprint 5K, 20 obstacle races. They also have a full quota for their volunteer recruitment.

Evolution Wellness’s wellness hospitality brand Fivelements has signed a Letter of Intent (LOI) for a desert oasis eco-retreat in the Middle East

Evolution Wellness have entered into an agreement with Les Mills Asia Pacific that will now provide Les Mills video-on-demand content to EW’s Virtual Studio platform. The latter is now available as a digital add-on for any Celebrity Fitness or Fitness First membership, or as a standalone membership. Virtual Studio is accessible through a mobile device, or any web browser.

The addition of Les Mills programs delivered by both the LMI and EW team completes the Virtual Studio customer value proposition by providing the widest, most diverse range of content available at a fraction of the cost of any other provider.

Les Mills APAC expands long-term partnership with Evolution Wellness (EW) in SEA, to now include LES MILLS Content – EW can offer 100 Les Mills workouts and recorded live-stream videos via their own app or website.

Les Mills has launched “Les Mills Boutique” – Includes a bespoke studio fit-out plan, a studio operations guide, instructor training and access to a regularly refreshed programme of newly-launched Les Mills workouts.

Congratulations to Intelivideo and SH1FT on their partnership. Intelivideo has partnered with SH1FT to bring existing and prospective clients an affordable third-party content partner. Congrats to Adam Zeitsiff and Will Brereton and their teams.

Pullman Hotels & Resorts x Les Mills International have teamed up to set a Guinness World Record – Pullman Fitness ambassadors will be guiding a global online class on November 13th 2021

CENTRED Travel Wellness has partnered with Les Mills US (LMUS) – Through this partnership, CENTRED members will receive free access to LESMILLS+ for 30 days.

Therabody, a global pioneer in wellness technology and creator of Theragun, has become the Official Recovery Partner of the ATP Tour, helping support player health and wellbeing throughout the season.

Therabody also launches their new Period Relief Program for PowerDot to target menstrual discomfort

Myzone is proud to announce a formal partnership with Jett’s fitness. Following the national product launch, and intergroup challenge, a number of facilities have installed Myzone as a member engagement and challenge platform, with the roll out extending to the rest of the network in the coming months

Viva Leisure announced their new Viva Pay division is up and running. It is expected the Viva Pay service will develop to integrate with the Plus Fitness franchise network which currently processes approximately $100 million in sales per annum.

Richard Branson scanned on our Evolt 360 machine onboard his “Scarlet Lady” Virgin Voyages ship last month and achieved a perfect fitness score of 10/10 (Bio Wellness Index Score).

SoulBody Fitness launched SoulBody Restore, as they recognized the need for a recovery program that gyms can implement with no licensing fees and instructors can teach with seamless choreography.

ISSA has partnered with Aidong Fitness China and have already kicked things off with scheduling a master trainer camp. Aidong is the exclusive content provider for Xiaomi’s fitness products.

Ethan Fleming, CEO of Get Going, AU

The World’s Strongest Ultra… Under bad weather conditions and after 48hrs hours of no sleep at Avalon Airport, the goal of dragging a 2-ton car 100km was complete. The worlds longest ever recorded car pull. Ethan hopes this is a nice reminder that no matter how crazy and difficult something sounds, as long as you put one foot in front of the other and refuse to quit anything is possible.

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