Adam Koch


An impressive executive career spanning 25yrs across Retail, Finance, Tourism and Technology, Adam entered the world of digital fitness when he joined Sweat in 2017 as Chief Operating Officer before taking over as Chief Executive Officer early in 2022 from co-Founder, Tobi Pearce. With extensive experience in managing large multi-national businesses, Adam guided Sweat through an acquisition by US business, iFIT, and has since set about broadening the appeal of the Sweat brand by working closely with co-Founder and Personal Trainer powerhouse, Kayla Itsines, to grow the world’s largest female fitness community beyond the current 50M+ followers.


Rob Waldron
Chief Technology & Security Officer
Fitness & Lifestyle Group
Adam Curtis
Director of International Sales & Success
GymSales (ABC Fitness)