Adam is an experienced leader in sport with over 20 years of experience working for national and international federations, sponsors and agencies. He was formerly a Director of FIFA Marketing, delivering on the commercial rights of two FIFA World Cups, and Chief Executive of two British national sport federations, Commonwealth Games England and Swim England.
He has a particular interest in the Middle East having lived in Saudi Arabia, working on the NEOM smart city project and with several national sports federations. Areas of passion and expertise for Adam include participation strategy, sports marketing and active urban design. He holds an MA in Modern Languages from the University of Oxford and an INSEAD MBA.