Alex De Fina

Founder and Owner

Twice voted Hong Kong’s best trainer – Alex has pioneered and built some of Hong Kong’s my iconic boutique fitness brands. His passion for empowering women through strength training and healthy lifestyle has helped over 6000 women become leaner, stronger, healthier and happier.


Peggy Chan
Founder & Managing Director
Grassroots Initiatives Consultancy
Jane Wang
Senior Director, Spa & Fitness, and Spa Advisory Board Member, APAC
Marriott International