Bjorn Lee

Founder & CEO

Bjorn Lee is a serial entrepreneur and technology executive with experience in Asia and US. He has a strong track record of building businesses and products globally. Bjorn is currently the founder CEO of MindFi, a business-friendly meditation product designed for time-poor professionals to be mindful anytime. Bjorn was previously Head of Product Innovation at Zopim until its acquisition by Zendesk ($ZEN) in 2014. His exposure to Zendesk’s high-pressure customer support industry made him realize mindfulness is not just a personal, but a business problem. Prior to Zopim, Bjorn was cofounder of Stickery, an educational games startup in San Francisco that was funded by Google Ventures. During his time at Stickery, Bjorn attended his first silent meditation retreat in India. Since then, he has been experimenting to integrate mindfulness into his daily work and life. MindFi is advised by global leaders in mindfulness and neuroscience, including Prof. Steve Hickman, founder of Center for Mindfulness at UC San Diego (UCSD) and Dr. Julian Lim, a neuroscientist at Duke-NUS Medical School.


Peggy Chan
Founder & Managing Director
Grassroots Initiatives Consultancy