Cen Hong Siu Ming

Senior Vice President – People, Culture & Group Rewards
Great Eastern

Siu Ming has more than 16 years of exposure and delivery in all facets of the HR Value Chain in a progressive career, spending the past 10 years as part of the senior leadership team within the Group HR Division driving corporate initiatives across the Group in the various countries of operations. In his current role as Senior Vice President and Head, People, Culture and Group Rewards for the Group, he is responsible in partnering the line to execute the organization’s People strategy and shaping organizational culture. Concurrently, he is also responsible in crafting and delivering rewards and cultural programmes to support the Group’s People Strategy across the region. His programmes have achieved both public and internal recognition, winning several prestigious external HR awards and mentions at the Benefits Asia Awards, SHRI Awards, HRM Awards, Asian Human Capital Awards and in the Straits Times. He was also awarded the highest accolade in the company by clinching the prestigious Chairman’s Award Gold for conceptualizing and delivering the first of its kind integrated employee health incentive benefits programme for the Group. Siu Ming is also the Chairman of the SNEF Insurance Group, and a Tripartite Mediation Adviser appointed by the Ministry of Manpower.


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