As the Managing Director for Virgin Active in South East Asia, Christian is responsible for the growth and success of the international health and fitness chain’s business in the region, bringing the best of Virgin Active’s innovations and experiences to its members in South East Asia. In his current position, Christian spearheads efforts to raise the profile of the Virgin Active brand in both Singapore and Thailand. He has been actively involved in the planning and opening of all its clubs since Virgin Active entered the South East Asian market in 2013, which now boasts of having five fully operational clubs in Singapore and another seven in Thailand (Bangkok and Chiang Mai). Christian is a stalwart in the health and fitness industry, with more than 20 years of experience under his belt. He wholeheartedly embodies the set of Virgin Values and these have helped define Virgin Active’s philosophy of enabling and supporting its members live more active lifestyles. He firmly believes that Virgin Active is a business in growth only because the brand has its members as its focus and despite his rigorous schedule still has his finger on the pulse, leading a couple of group exercise classes each week. Christian has been with Virgin Active since 2006. Before focusing on South East Asia, he headed the health and fitness chain’s Australian operations from 2008 to 2012. As part of his role, he led the set-up of four clubs. Prior to that, he was the Fitness Manager for Virgin Active in the UK, looking after a total of 72 clubs.
Chief Brand Strategy & Consumer Officer