Debra Strougo Frohlich

Founder, Row House and Brand Partner
Xponential Fitness

Debra is a seasoned entrepreneur with a passion for the fitness and wellness industry, disrupting markets, uncovering niche opportunities, developing sustainable, high-growth businesses, and establishing high-impact brand and marketing strategies.

Most recently, Debra founded and served as the CEO of Row House, delivering a unique opportunity that cut through the cluttered fitness landscape. Under her guidance, Row House experienced 390% growth and a 1066 ranking on the 5000 list. Through a strategic partnership with Xponential Fitness, she scaled the Row House brand from one studio to 300 – all within six years.