I’m Emmett, Group President + a founding Partner in the global wearable technology brand MYZONE Inc – a hardware, cloud-ware, and software mix that drives exercise adherence for the end user, and customer engagement metrics for the network partner. I moved from Australia to the USA in 2011 to manage MYZONE through the developmental phase of its commercial existence. After 2 years of beta with the product, and 2 years of establishing product market fit through a significant amount of market interface, I was part of the senior team that led the company thru its ‘go to market’ phase in 2013/14, seeing the system now installed in over 6000 health clubs in 60+ different countries. The platform is currently attracting tens of thousands of new users every month, changing behavior one exerciser at a time. In 2019 I’m now focused on leading the global team at MYZONE through the hyper growth phase of the life cycle, one supported by an ever evolving digital platform, a USP that provides true value to both the channel partners and the end user.
Adnan Abdullah Al-Khalaf