Co-Founder & CEO

Armah Sports Company

Fahad Alhagbani

Fahad Alhagbani is a 20yr veteran of the fitness industry. He has co-founded two of the largest fitness businesses in the Middle East, including Fitness Time, the 15th largest global fitness club chain.  After taking his previous company public on the Saudi Stock Exchange in September 2018 he moved on to launch Armah Sports Company, where he serves as co-founder and CEO, and the new concept of “smart clubs”, which will transform the market and become a hub for technology and innovation in the global fitness industry with plans to invest more than $250m in the health and fitness sector over the next five years.

Fahad is also a member of REX (Roundtables for Executives), a worldwide group of fitness club owners who meet regularly to exchange insights, critique business performance, and discuss future industry disruptions, and he serves as Chairman of Pulse Fitness Group, a group focused on bringing the best of boutique fitness to the Middle East. Pulse is the exclusive partner of 1Rebel in the Middle East and North Africa region