Born in Buenos Aires, Iris has a Degree in Law from the University of Buenos Aires, a Master’s Degree in Administration and Public Policy from the INAP-University of Alcalá, and a Master’s Degree in Digital Economics from the School of Industrial Organization. He has obtained the research proficiency of the PhD in Applied Economics from the University of Alcalá. She has developed her professional career linked to the promotion of entrepreneurship, and support of small and medium enterprises from the public-private perspective, both in Latin America and in Spain with a major emphasis on cultural industries, Spanish economy, sports, and entertainment industry. She put into operation and directed during 6 years the Plataforma del Español, an innovative non-profit business association that promotes the positioning of the Spanish language as an economic resource, and entrepreneurship in the cultural industries sector. Since the beginning of 2015, she has set up and runs the Global Sports Innovation Center powered by Microsoft, a collaborative initiative between the public, private and academic sectors, which aims to promote innovation in the sports industry, creating an ecosystem that is currently composed of more than 200 companies and institutions that in a coordinated way generate synergies and value projects in the sector. Actively participates as a speaker, mentor and jury in startup competitions and in events linked to sports and technology on national and international levels such as Sports Analytics World Series, The SPOT, TEKAN TEN by Asics, WFStartcup by GSIC, among the others. In 2016, she was recognized as one of the 10 most influential women in the sports industry according to the ranking published annually by Metadeporte magazine. Likewise, in 2017 she was a candidate to be one of the top 100 women leaders in Spain of the magazine Mujeres y Cía. She is an active member in various forums, such as the CSD woman, the Sports Committee of the Spanish Association of Women Marketing, Soccer in Words from the Miguel de Cervantes Virtual Library or Engagement de Mujeres y Cía. Iris is also a member of World Football Summit Advisory Board. In 2018 she entered the list of Top 100 Famale Leades of Spain in the category Revelation and Entrepreneurs. At the end of 2018, Metadeporte magazine named iris Córdoba one of the 20 most influential women in the sports industry in Spain.