Justin is the former CEO of The Bannatyne Group and Leejam Sports. He is now CEO of Core Life. Core is a privately owned Saudi lifestyle company with an international reach – the brand is embedded in a wider ecosystem of homegrown Saudi lifestyle brands. Currently, CORE LIFE invests in and operates a complete range of high-quality hospitality products and services, namely CORE Social Wellness Club, CORE Food and Beverage, CORE Residences, and CORE Adventure and Excursions.
Massimo Piombini
Chief Brand Strategy & Consumer Officer
