Keen Yim graduated with a BA in Economics and Psychology from the University of Toronto, Canada. Keen comes with an extensive background in branding and luxury with experiences from Ogilvy & Mather and MCM Worldwide. He was the Director of Marketing & Digital Commerce Asia Pacific for Burberry, where he launched various digital-first initiatives on social platforms such as Tmall, Shinsege, LINE and KakaoTalk. Keen Yimjoined lululemon as Brand Director in August 2018, overseeing all branding and community activations in Asia Pacific. In his spare time, he enjoys yoga and Pilates.