With 35 years of experience in the fitness industry, Keith Lansdale’s vast leadership skills, and demonstrated ability to meet or exceed sales revenue while contributing to the overall profitability of the companies he has worked for, he provides the keys to success in leading the NASM International team. Keith’s career in fitness started while he was in college working for a small gym, sparking the fire that still burns today for this industry. After spending ten years working with Apex Fitness and DotFit in numerous roles, he joined startup Club Apps, a US-based mobile app solution for health clubs, and helped it grow into the largest provider of mobile apps in the fitness space after it was acquired by Netpulse. Before his role at NASM, he spent five years serving as the VP of Client Relations at ABC Fitness Solutions for their largest client, Planet Fitness.
Chief Brand Strategy & Consumer Officer