Huei Chern joined Sport Singapore in 2012 and has since helmed portfolios ranging from research and data transformation to strategy development as well as integrated communications and engagement. As Head of Data Hub, she is responsible for driving data and insights applications and capability development within the organization to serve strategic business outcomes and to support sport industry development. Since graduating with a Bachelor’s Degree in Business from the Nanyang Technological University, Huei Chern had accumulated over 20 years of experience with the public and public service sectors.