Lorraine Tay is joint managing partner at Bird & Bird ATMD and heads the firm’s Intellectual Property Group in Singapore. She has more than 20 years’ experience and is very familiar with international and cross-border issues involving IP commercialisation and brand management. With incisive legal knowledge across various jurisdictions, coupled with a keen commercial appreciation of a client’s business drivers, Lorraine gets intimately involved with legal and business teams both in-house and external to map out and execute strategic IP protection and risk management initiatives, helping businesses realise their commercial value. Client matters aside, Lorraine is often called upon by IP industry bodies, official organisations, and the wider IP community to weigh in on issues impacting the IP landscape. She provides training and capability development to the IP industry locally, regionally and globally, speaking regularly at events and seminars organised by the International Trademark Association (INTA), World Intellectual Property Organisation (WIPO), Intellectual Property Office of Singapore (IPOS) and the Singapore IP Academy. Lorraine was also appointed to serve a term as an IP Adjudicator with IPOS – the first practitioner to be appointed alongside academic luminaries and senior judicial officers. She is consistently ranked as a leading IP lawyer by industry indices including the Legal 500, Chambers, Managing IP, World Trademark Review, Who’s Who Legal, Asia IP Experts, Expert Guides, Client Choice Awards and Asia Business Law Journal.