Marco has been an industry coach, leader, innovator and educator for more than 25 years. Marco’s role as a leading expert of fitness services, branding and management have now brought him to Will’s Group in China. Will’s is China’s most recognized brand and strives to be the leader in lifestyle and health for all of China. Marco will focus his energy on elevating the Premium brands group within Will’s and creating new value for China’s growing lifestyle, health and wellness consumer market. Marco has dedicated his life to helping people reach their full potential. He has expanded this expertise to serve great brands. Through his experience as an elite performance coach and personal trainer to now over a decade in senior management in the industry, Marco has learned that connecting with people is one of the essential components to success in fitness. Marco has been fortunate to work in many aspects of the industry, from strength and conditioning to corporate wellness, medical fitness and commercial clubs. His wide range of experience has helped him build an innovative approach and understanding to solving the challenges facing industry professionals and organizations today. His focus remains on creating value for all stakeholders and his passion remains as always to help people reach their full potential. Marco has an MBA from Hong Kong University, an MS in Human Performance and Exercise Science (USA) from the California University of Penn and a BS in Exercise Science and Sport Management (USA) from Rutgers University.
Gordon Martin
Head of Franchising
