Michelle Yong

CEO & Founder
Core Collective

Michelle is a 4th generation family business leader in Woh Hup and the Director at Aurum Land, a subsidiary and real estate development company. In 2016, she started Collision 8, a co-working space and innovation community that brings together entrepreneurs, investors, corporates, and family business owners in downtown Singapore. Following on from Collision 8, she started a new business concept, Core Collective, which is a collaborative health and wellness community and coworking centre that fosters entrepreneurship and facilitates cross-sharing of knowledge within a curated environment. She has also most recently launched a corporate venture fund, Aurum Investments, which invests in startups that have synergies with the group’s core businesses.

Michelle triggers corporate innovation from within, and has brought to Aurum the innovative mindset, attention to detail, and rigor that she learned as a consultant, and has since grown it to an award winning $100 million+ business.

Now as the founder of Collision 8 and Core Collective, Michelle is transforming Aurum into a space and business innovator with a focus on the future of people. In a time of increasing connectivity, where customer experience is the gold standard, Aurum is the core of a trusted network of communities, creating opportunities across diverse industries for businesses, professionals and individuals seeking growth in Singapore and beyond.

Ever on the go, Michelle is the mother of three young children, and a foodie at heart. She strongly believes that great food makes both life and business better.


Melinda Yon
Wellness Projects Director
Six Senses Hotels Resorts Spas
Julien Bera
Singapore Country Manager & Finance Director (SE Asia)
Virgin Active
Andrea Bell
Co-Founder, Inspire Brands Asia & Chairwomen
Global Health & Fitness Alliance