Peter Croft

Chief Strategy Officer
Perfect Gym

Peter Croft is known for digital transformation coaching, creating and delivering commercial growth through insight and trend analysis, business strategy development and digital innovation. An experienced C suite senior leader in the fitness, wellness and healthcare markets, Peter is a regular speaker at global industry events.

During his career, Peter has spent almost a decade operating health clubs for chains now owned by the likes of Nuffield, Virgin and David Lloyd Leisure, ten years running the global account division for Life Fitness and a similar length of time in the digital health sector with his current role as Chief Strategy Officer for Perfect Gym.


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