Peter is the Founder and Managing Director of Fitstop, a leading innovative and fast-growth functional fitness franchise. With a purpose built around impacting the lives of members through athlete-inspired, evidence-based training, Fitstop has fast become the Home of Functional Fitness. Peter’s invaluable knowledge of the dynamic health and fitness industry and experience training elite athletes resulted in the launch of the Fitstop Franchise in 2017, allowing Peter to positively impact members’ and business owners’ lives on a larger scale. Passionate about performance and progression, Peter positioned Fitstop ahead of the curve by significantly investing in technology and customer engagement solutions to drive business performance. Through leading technology supporting member experience, owner management and driving leading strength and conditioning training, Pete’s vision to inspire communities to move more to live more has come to life. Now, Pete and the Fitstop team are on a mission to create this same impact in communities around the world.