Passionate Founder and CEO of Fitstop, led the brand to nearly double its footprint across new states in Australia and in NZ, in 12 months, and has grown shareholder value with the global investment of Lift Brands into Fitstop. Pete is a leading voice for ensuring Fitstop is an innovative technology and data-driven business. His investments in technology is why Fitstop is thriving today with a vision of going against the grain in the industry and being the first to have a custom-built App. Pete is also driving future growth in Singapore and the U.S markets, he instigated a one-of-a-kind long-term partnership with the Gold Coast Titans NRL team and is at the forefront of Fitstop’s high performing HQ team, he leads with exceptional operational rhythms and focuses on creating visionary leaders.
Head of People and Culture