Peter Just is the CEO & founder of Hubbster, a Social Sports Club in a Box and for Sharing.Lab,a think tank for urban living . Hubbster is present in Paris and in Copenhagen and from the spring2022 in cities from New York to London. Working together withglobal sports brands, and citiesHubbster reinvents city space to be more inclusive and active. He is a multiple award-winningdesigner, inventor and serial entrepreneur,exploring the blurry boundaries between objects,spaces, and experiences through theuse of technology and design.. He is a TEDx speaker andexpert in design thinking.Before Hubbster & Sharing.Lab Peter has had a remarkable career combining PR, business andinnovative conceptual ideation, primarily in the context of arts and modern culture. He foundedand ran an artist agency representing some of the best artists in Denmark, among them the Oscarwinning director Susanne Bier and the leading theatre director Katrine Wiedemann. Before thathe served as the managing director for the international avant-garde theatre Hotel Pro Formatouring the world with an opera performing at Hong Kong Arts Festival to the Sydney Opera.Peter Just has also been affiliated with the National Film School, the National School of Theatreand Denmark’s Schoolof Design as visiting lecturer. He is a university dropout with a backgroundin economics and Public Relations.