Petra Robinson

Senior Advisor
Zumba Fitness

Petra Robinson – business development entrepreneur and consultant for over 39 years. Using her unique creative talents and industry contacts, she has established a distinctive niche for herself within the fitness industry taking concepts and helping turn them into well-known brands such as Zumba and Piloxing. She served as VP of Special Events Marketing for The Aerobics & Fitness Association of America ( AFAA ), co-founder of – the first online directory of gyms, trainers, manufacturers and fitness associations which was sold to Mad Dogg Athletics.
She created the Education Division for Zumba Fitness, serves as Fitness Industry Liaison and oversees the trade show department for Zumba. She consulted for, Century Martial Arts and currently serves on the Advisory Committees of Augie’s Quest Cure ALS, AFS – Association of Fitness Studios, FIBO USA, Piloxing, Callanetics, and NASM/AFAA.


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