Rey Bolivar

CEO and Managing Partner
UTime Fitness

Rey is the CEO and Managing Partner of UTime Fitness. During his career of over 26 years in the fitness and wellness industry, he has worked in a multitude of fitness arenas. As President of Will’s Group, Rey is responsible for the operations and development of the Premium business brands. Previously Rey was the President & Chief Operating Officer for Anytime Fitness Asia. Having worked in virtually every department in the trade has given him the insight to focus on the details, correct root cause issues, predict downstream implications, and deliver results. Rey is currently leading UTime Fitness into innovating the brand into hybrid memberships and focusing on engagement. Rey highlights these two as an accelerator of growth for both the membership base and the franchise base.