Sam Aldred is the new Head of APAC for Wexer and is no stranger to the fitness industry, joining Wexer from Les Mills International where he led the Virtual Products team. He’s been working across digital media throughout his career, running digital video and media businesses at (amongst others) global giants Samsung and Vodafone. This gives him some fresh perspective and insight to the challenges facing the industry and the direction that lies ahead. Based in Auckland, Sam will be growing the Wexer APAC business and expanding the local team to service and support the region.
Senior Vice President of Franchise, Global Development