Sanam was appointed General Manager Asia-Pacific in July 2020, after joining Exerp in January 2018. Prior to, Exerp she worked in a range of IT Service Delivery roles for over eleven years at Fitness First and laterly at Fitness and Lifestyle Group. Sanam has a wealth of knowledge and experience in IT and service delivery specializing in the fitness Industry. Her primary goal is to provide the best solution for the day-to-day challenges and the needs of fitness operators ranging from club staff all the way through to c-level. Her passion for innovative and evolving technologies were the main reason behind her move to work in the fitness industry, being part of an industry that thrives on developing innovative solutions to help global health, fitness and wellbeing brands in their digital transformation.