Scott Capelin

Founder and CEO
inLIFE Wellness

Scott’s 25-year career in the fitness industry has seen him deeply involved in a variety of sectors spanning a multitude of business models from big box gyms to boutiques, and everything in between. With a corporate background, Scott has a passion for people development, a love of both fitness and business, and a fascination with culture. Scott’s business model focus has evolved to what it is today due to a desire to mitigate risk, maximise ROI, create mutually beneficial ventures, and enjoy the process. Scott is now Founder and CEO of inLIFE Wellness which is a high-value wellness brand in the boutique studio space that has its foundations in Reformer Pilates, whilst also offering multiple other exercise modalities. Scott has started and built 12 gyms and studios of his own since 2005, he has been both a multiple-unit franchisee and franchisor, has experienced success and failure, and is uniquely placed to understand what franchisees and studio members truly want. Scott is a dual international best-selling author and at heart he is a natural coach and mentor who finds fulfilment in playing a role in the personal and professional development of the people in his network. Scott speaks with candour, and his style is raw, humorous, and open.


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