Sebastian is the Global Head of Microsoft Sports Business, defining: the corporate strategy, the solutions portfolio, strategic alliances and new business models for Clubs, Leagues and Federations. He advices top sports brand on how to lead their own digital transformation journey and reinvent their business as a “Sportainment” and “Datatainment” business. Industrial Engineer and MBA in Buenos Aires, with 22 years of experience at Microsoft and 27 years in the IT industry. He has specialized in “digital marketing strategies”, “business of entertainment, media and sports” and “Leading Product Innovation” at Harvard Business School. He is the president of the Global Sports Innovation Center, participates in advisory boards, and is a guest speaker at universities and industry conferences.