Simon Pestridge

Chief Experience Officer
Potato Head Family

Simon is a consumer focused brand and business leader with experience in all global markets. Established in driving complex turnarounds, building brand equity and developing innovative consumer engagement models which add business value and return for shareholders. With 24 years of global experience at Nike and now Potato Head, Simon focuses on the following simple pillars that he believes can build brands for the future: • Build a culture that innovates for the consumer always • Deliver industry defining product or risk failure • Value long term brilliance over short term gains • Create positive social change Simon was born in the UK and has lived in Nigeria, Jordan, Hong Kong, Australia, America, China and now Bali. He is married with 2 daughters who are studying at University in the US.


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