Troy Morgan is Managing Director and CEO of Willows Health Group; the group includes Willows Health & Lifestyle Centre, Vision Exercise Physiology, Willows Allied Health Suites and Troy Morgan Coaching. Willows Health & Lifestyle Centre won Fitness Australia’s inaugural Prize for the Advancement of Excellence in 2013. Troy’s business philosophy is very much built around creating a culture of health for the individuals his businesses reach, the organisations they work with and for the wider community. Troy’s love of coaching and its role in creating performance was born in one of his earlier positions with the Queensland Academy of Sport. Troy is a sought-after national speaker, serves on a number of boards including being Chairman of Fitness Australia’s Business Industry Council, is a consultant to Macquarie University’s Physiotherapy Department in Health Leadership. Troy is also a Business Partner for Happy Body at Work, a program that has been rolled out to more than 20,000 employees in the last two years and whose clients include the ASX, Optus, Sydney Trains and The University of Sydney. In his own sporting career Troy has played over 50 games for Australia in Touch Football this year adding another World Cup Gold Medal to his list.