Vikram Aditya Bhatia

Former MD
Fitness First (India)

Vikram Aditya Bhatia has been zealous about health and fitness for over 35 years in many avatars – as a national level tennis player, a fitness club owner and as a core team member of the Fitness First Senior Management in SE Asia, Middle East and India. He was responsible for the execution of the first franchise of the Fitness First brand in the Middle East and also the entry into India. He spent 16 years with Fitness First in various roles and designation across sales, operations, marketing, fitness and commercial strategy. He has lead the brand, product proposition and commercial strategy of Fitness First in many key markets. His experience in different territories gave him the opportunity to recruit high performance teams, that still continue their good work and are shaping the industry. He has gained tremendous experience from the multiple capital cycles experienced with change of ownership of Fitness First over the last 2 decades. He’s currently living the life of a fitpreneur, being curious, asking questions and sharing his experience and knowledge.


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