11 - 13 February 2025, Fairmont Riyadh, Saudi Arabia

HEALTH

FITNESS

WELLNESS

HOSPITALITY

SPORTS

LEISURE

Beyond Activ EMEA is a leadership, investment and b2b development event for the owners, managers and investors of health, wellness, fitness, hospitality and sports brands – especially those with interests and investments in the European, Middle Eastern and African markets. C-suite talks, networking, business development, 1-on-1 meetings and a b2b tradeshow.

مهرجان أوروبا والشرق الأوسط وأفريقيا هو حدث قيادي واستثماري وتطوير أعمال لأصحاب ومديري ومستثمري العلامات التجارية في مجال الصحة والعافية واللياقة البدنية والضيافة والرياضة – وخاصة أولئك الذين لديهم اهتمامات واستثمارات في الأسواق الأوروبية والشرق أوسطية والأفريقية.

VIPs

Operators

10 %

Technology Companies

10 %

Equipment Companies

10 %

Investors

1 %

Government

0 %

Advisory Firms

0 %

Countries

Hours of Networking

Unlimited New business

2024 Speakers Included

Abbas Almas

Senior Director – Marketing, Sales and Business Development

KUN Sports

Abdulaziz Albaqous

Executive Director (Communications, PR and International Relations)

Saudi Olympic & Paralympic Committee

Abdulmajed Alsabti

Director of Strategic Planning

Ministry of Sports, Saudi Arabia

Abdulmohsen Al-Babtain

CEO

Spark Athletic Center

Adel Alkadi

CEO

Alhayat Investment Company

Adnan Abdullah Al-Khalaf

CEO

Leejam Sports

Ahmed Senna

CEO

Gold's Gym Egypt

Azzan Al-barram

CEO

Horizon Fitness

Basim Ibrahim

Investment Attraction & Development Manager, Sports

Ministry of Investment (Saudi Arabia)

Cameron Falloon

Founder & Director

Body Fit Training (BFT)

Christian Ask

CEO

247Group & Fitness24Seven

Christine Mallouk

Operations Director

Body Motions

Chuck Runyon

Co-Founder and CEO

Self Esteem Brands

Desmond Cawley

Hotel Manager, SIRO

Kerzner International

Dr. Mezna AlMarzooqi

Director General, Leaders Development Institute

Ministry of Sport, Saudi Arabia

Emlyn Brown

Global Senior Vice President, Well-Being

Accor

Folusho Ogunwale

Founder & CEO

IFitness

Francine Davis

Chief Strategy Officer

PureGym

Francis Dowdle

Head of Operations

KX Pilates

George Flooks

CEO

Wellness Forward Group

Glen Stollery

CEO

Les Mills Middle East, India & Africa

Jonathan Fisher

Executive Chairman, TRIB3 and Group CEO

Holmes Place Brands

Jörg Fockenberg

VP Strategy, Expansion and Franchise

RSG Group.

Karl Foster

Chief Technology & Innovation Officer

GymNation

Kevin Yates

CEO, EMEA

Lift Brands

Lindsay Madden-Nadeau

Senior Director Wellness Strategy

Red Sea Global

Lou Lentine

CEO, Chairman & Founder

Echelon Fitness

Marjolijn Meijer

Vice-Chairman

Urban Gym Group

Mauro Frota

Co-Founder & CEO

BHOUT

Mickey Stewart MBE

Deputy CEO

Arabian Enterprise Incubators

Nathan Clute

Chief Strategy Officer

Armah Sports Company

Nerio Alessandri

Founder & President

Technogym

Pedro Miguel Marques

Director, Fitness

J Club by Jumeirah Group

Radhouane Chaabouni

CEO

California Gym

Redouane Zekkri

COO

Basic-Fit

Safaa Almajthoub

Executive Vice President, Digital Health Center

Ministry of Health (Saudi Arabia)

Saleh Alkhabti

Deputy Minister, Sector Investment Development

Ministry of Investment, Saudi Government

Sandie Johannessen

Group Director of Spa and Wellness – Asia

Minor International

Sara Codner

Area Director, Spa & Wellness, Middle East

Mandarin Oriental Hotel Group

Shaima Saleh Al-Husseini

CEO

Saudi Sports For All Federation

Sheikh Makarem Batterjee

Founder & CEO

Shababco Enterprises

Yuki Kiyono

Global Head, Health & Wellness Development

AMAN

Zoe Wall

Vice President, SIRO and Wellness

Kerzner International

2025 Festival Format

Site Visits
Across Riyadh

11 Feb

Ice Breaker
Reception

11 Feb

Leadership
Summit

12 & 13 Feb

Breakout
Discussions

12 & 13 Feb

HIIT
Networking

12 & 13 Feb

1-on-1 Sponsor
Meetings

13 Feb

FULL ACCESS VIP TICKET.
Book Before 11 October to Save USD$500.

Why Attend?

PROUD TO WORK ALONGSIDE THE GOVERNMENT OF SAUDI ARABIA

In October 2023, FIT Summit, the parent company of Beyond Activ, signed a three-year MOU with Saudi Arabia’s Ministry of Investment to help deliver sports, fitness and health related services to the Saudi Government and its people. This growing partnership has allowed us to develop deep relationships with key executives and companies across Saudi Arabia, in government, industry and the non-profit sector. The future of the Kingdom and the wider GCC is incredibly bright. On behalf of our international network and the Saudi Arabian Government, we invite you to join us in Riyadh and witness the transformation of the GCC first-hand.

2024 EMEA Awards of Excellence

Our Awards of Excellence recognise leading companies and executives from across health, fitness, sports, wellness and hospitality in the Middle East and Africa Regions. Each award is given based on their achievements and successes in the past 12 months from December 2022 to December 2023.

This year we present 12 awards: (1) App of the Year, (2) Franchise of the Year, (3) Deal of the Year, (4) Technology Company of the Year, (5) Corporate Wellness Company of the Year, (6) Hotel/Resort/Spa Company of the Year, (7) Boutique of the Year, (8) Fitness & Wellness Company of the Year, (9) Start-up of the Year, (10) Executive of the Year, (11) Lifetime Achievement and (12) Industry Appreciation Award. For more information on sponsoring an award, and/or, becoming an awards judge please contact day@beyondactiv.com

2025 EMEA Festival Floorplan & Exhibition Opportunities

We have a number of exciting exhibition opportunities to choose from, including (a) 3m x 1m, (b) 3m x 2m and (c) 3m x 3m spaces. We operate an open plan exhibition to ensure an experiential environment. Each space comes with a table, tablecloth, 2 chairs and 1 powerpoint. All additional fabrication, installation and power requirements must be purchased through our event management company Dconcept. Please contact us directly for all exhibition opportunities and costs, using our contact details below.

Check Out Our Sponsorship & Exhibition Opportunities

Want to Showcase Your Company to Potential Investors & Partners?

Name

Country

Leave your email address

EVENT PHOTOS

TESTIMONIALS

"I found the Beyond Activ to deliver as promised. As a brand that is growing aggressively Internationally this event provided me with great content, relationships and a clear view from so many great people on the direction of the industry as it relates to culture/innovation & generalized products. If we work together our industry can change the game on how humans age, and events like this only help us align and attack our opportunity together."

Adam Sedlack

President, UFC Gym

“Beyond Activ's events are the best in the business by some distance: highly professional, fantastic speaker quality, interesting discussion topics and a who's who in attendance for networking and mid-session virtual chats, If you're at all interested in health, fitness, or wellness – these events are compulsory to attend.”

Sam Canavan

Managing Director, APAC, ClassPass

“The event was a great opportunity to learn, network and converse across a broad range of health, wellness, spa and fitness topics. Well organised and one of the best events I have attended.”

Emlyn Brown

Global Vice President, Well-Being, Accor

“I am very honoured to be part of such an inspiring and well organised event. You guys are amazing! Such a great team of panellists and great to hear all of your thoughts and insights.”

Andrea Lomas

Group Head, Spa, Mandarin Oriental Hotel Group

“Thanks to the Beyond Activ team for providing an exceptional platform for the global industry to come together, collaborate and share best practices through these unusual and challenging times. It was a pleasure to be involved.”

Cameron Falloon

Founder, Body Fit Training

“We must grow the pie and not just our respective slices of the existing pie. The platform that Beyond Activ provides is a key factor in helping the industry grow through networking, collaboration and sharing. Evolution Wellness pledges its full support and thanks to the Beyond Activ Team.”

Simon Flint

Group CEO, Evolution Wellness