Maurice Levine

CEO, Asia and Master Franchiser
Anytime Fitness

Maurice Levine is the CEO and Master Franchisee of Anytime Fitness Asia, the sole master franchisee in the network to develop a region. In under five years, he has set up regional headquarters supporting his growth, opened seven countries and regions, sold 300 territories, and opened 200 gyms. Under his leadership, Anytime Fitness Asia franchisees have enjoyed immense profitability, growth and scale, underpinned by a zero percent closure rate across the region.

Anytime Fitness Asia has been recognized as the unprecedented three-time Franchise of the Year and International Franchise of the Year by the Franchise Licensing Association of Asia, the People’s Choice of AsiaOne, and SME of the Year. Globally, the brand has been recognized by Entrepreneur Magazine with a seven-year streak as Best of the Best in Franchising, a two-year streak as the number one top global franchise, and number one in its category. Prior to Anytime Fitness, Maurice was the CEO and founder of Gold Buyers, where he established and built a retail brand with over 60 stores across Asia in just five years. A native New Yorker and a New York University alumnus, with over thirty years of executive experience across Australasia.


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